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CALIFORNIA FAUCETS UNVEILS NEW BELLA TERRA BRONZE™ FINISH

Bella Terra Bronze captures the natural beauty of oil rubbed bronze with unmatched durability

August 16, 2010 | Product Release

Bella Terra Bronze - Release Photo(Huntington Beach, CA, August 16, 2010) California Faucets recently introduced Bella Terra Bronze™, their innovative new rustic finish. Bella Terra Bronze features the look of a fine artisan finish, such as oil rubbed bronze or weathered copper. But unlike these “living“ finishes, the appearance of Bella Terra Bronze will not change over time. Bella Terra Bronze is for those who desire the bronze toned and textured look of a living finish, but prefer little to no maintenance.

“Bella Terra Bronze offers the best of both worlds,“ explains Noah Taft, senior vice president of marketing and sales at California Faucets. “It displays similar aesthetic characteristics to a living finish with a beautiful patina,“ he continues, adding, “But unlike a living finish, which naturally changes over time, Bella Terra Bronze begins with and maintains its living finish-like look, and is also easy to care for.“

The artisan appearance and durability of Bella Terra Bronze is achieved through California Faucets&rsquo unique powder coating process. The result is a stronger finish that helps provide protection against the extra wear-and-tear typical in shower environments. Stylistically, Bella Terra Bronze offers versatility, whether lending to an organic look highlighted by a traditional style, such as the Topanga 33 Series faucet (shown), or adding an innovative, earthy element to a contemporary setting.

Bella Terra Bronze joins California Faucets&rsquo wide spectrum of decorative finishes in the Special Finish price category, and lists from $597. The Topanga faucet pictured lists for $795 in Bella Terra Bronze finish.

About California Faucets

California Faucets has been providing its customers with the very best customer service and delivery of the finest selection of decorative fittings in the industry since 1988. With over 25 styles and more than 34 decorative finishes, California Faucets&rsquo Custom Faucetry® allows you to combine any spout with any handle in any finish. Design choices now exceed two million, and offerings range from traditional and transitional to contemporary and art deco. And with the Virtual Faucet Creator®, a revolutionary new online tool by California Faucets, you can create thousands of designs with just a few clicks of the mouse.

As part of Custom Faucetry®, California Faucets offers Thermostatic Shower Systems, Tub and Shower Sets, Trim, and Bathroom Accessories. California Faucets&rsquo products are sold at prominent decorative hardware and plumbing showrooms and at select kitchen and bath dealers nationwide. For more information, call 1-800-822-8855 or visit www.calfaucets.com.

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