In the computer-generated America’s Got Talent-like video, the new faucet designs show off their distinctively different voices
(Huntington Beach, CA, June 13, 2017)—In a sea of product messages vying for our attention every day, it’s refreshing to encounter one that puts a smile on our face. That’s what California Faucets has done with Aqua Pella, its latest Pixar-inspired video introducing the company’s new lineup of single-hole faucets. In the tradition of Tub Filler Fever, which went viral in the industry, Aqua Pella is the fun and memorable story of five faucets showing off their unique design personalities while performing before judges in a singing competition.
The headliners stepping up to the stage in the video production include the clean-lined Arpeggio, the geometrically inspired Bel Canto and the sleek Zen-like Morro Bay. Each single-hole faucet in the group auditions in a different size or artisan finish from the company’s wide selection.
The Aqua Pella video depicting the single-hole faucets in the Pixar-like singing audition story was produced with computer-generated imagery (CGI). Endowed with human voices and personalities, each of the faucets is determined to achieve its goal of making the pages of the California Faucets product catalog. To this end, each design displays its unique voice and style to win the favor of the stern tub filler judges, and achieve their ultimate dream of being chosen to harmonize with America’s best bath interiors.
In the whimsical video, Diva—a chic and curvaceous faucet in a stunning Polished Gold finish—begins the performance, singing a solo, “Everybody’s gonna get clean.” Meanwhile the rest of the single-hole faucets swag and croon, providing a lush a cappella background that allows Diva’s vocals to shine. Following Diva, each of the faucets gets a chance to stand in the spotlight and highlight its own unique style.
When the camera zooms in on Arpeggio, the cylindrical standout in Satin Nickel, and Morro Bay, an architecturally bold style in Oil Rubbed Bronze, both faucets contribute their Bass and Contralto voices to the harmony. Also playing a leading role is the Bel Canto, which in Polished Nickel sublimely uses its deep Baritone voice á la Barry White to belt out, “I love how you love my angles, and my first-class quality craftsmanship.” Adding a beautiful Tenor voice to the arrangement is Avalon, a faucet in Polished Chrome with a trumpet-like spout.
As the audition draws to a close, all of the faucets perform together as a quintet. Their diverse voices blend as one, but their gleaming finishes and distinctive silhouettes make it clear each faucet is a star in its own right. The judges—two standing tub fillers—sway along to the music. And when the audition is over and the single-hole faucets have made the cut, their voices fade out as credits roll and the cast of characters comes up on screen.
Noah Taft, California Faucets Senior Vice President of Marketing and Sales, is the creative mind behind the Aqua Pella video, along with the rest of the attention-grabbing videos by California Faucets, including Tub Filler Fever and Who Knew a Drain Could be so Beautiful. A former writer and producer for film and TV, Taft gives a shout out to popular entertainment to explain how he came up with the concept. “Looking at the success of the Pitch Perfect film series and the popularity of musical comedies like Glee on TV, it struck me: Why not let a group of animated faucets create the same type of a cappella magic?” Taft explains the voices used in the video for the faucets were courtesy of a consultant for Pitch Perfect with his own a capella group.
California Faucets is launching the new Pixar-style Aqua Pella video this month via social media, and it will also appear on television as commercials in multiple local markets nationwide, where the company’s products are sold. Taft explains that the new video follows in the footsteps of Tub Filler Fever, a dancing tub filler video that went viral in the industry last fall and has appeared on television nationwide.
“By introducing the new faucets in different styles and finishes via an entertaining video, we can show off the diversity of our newest product designs without a single yawn in the audience,” says Taft.
About California Faucets
At California Faucets we believe in artisan hands, not mass production. Since 1988, our factory in Huntington Beach has manufactured handcrafted bath products available in more than 30 artisan finishes that can be easily customized or purchased exactly as shown in our catalog. We proudly provide the latest in bath and shower technology with innovations such as StyleDrain®, StyleTherm®, and ZeroDrain®. These groundbreaking innovations turn utilitarian products into beautiful design statements and are the heart of our ever-evolving line of bath faucets, shower fittings, luxury drains, and accessories. We’ve also applied the same handcrafted quality and custom options to a full line of kitchen faucets. Our Kitchen Collection combines Italian design with California craftsmanship and offers a full range of matching accessories for a thoroughly coordinated look.